Russell Westbrook launches New Nike Apparel Collection

Russell Westbrook and Jordan Brand are collaborating with Opening Ceremony to release the latter’s first athlete-design project.

“I’ve always loved fashion and the creative process when it comes to designing. When the opportunity came for me and Jordan Brand to collaborate with another brand, Opening Ceremony was a perfect match,” says Westbrook. “I liked the idea of doing something with bold color patterns and adventurous silhouettes, and I’m excited to see this collection come to life.”

The apparel pieces — including an overcoat, a pant-trouser hybrid, a color-blocked track jacket and more — modify classic Air Jordan looks with new proportions and details based on the point guard’s irreverent personal style.

“When Russ and I sat down together to design, it started a creative dialogue and synergy of true collaboration,” says Opening Ceremony co-founder and creative director Humberto Leon. “The resulting collection shows how, together, we reworked our favorite Air Jordan essentials into new garments. We’re looking forward to seeing how the public puts their own spin on these pieces by incorporating them into their daily wardrobes.”